For our latest Advertiser Spotlight, we talk to international gaming development company Nexters, to learn more about their affiliate program, what makes them different, and what opportunities they have available for publisher partners on Webgains.
Nexters’s hit game: Hero Wars
Welcome to our Advertiser Spotlight! Could you please tell us a little bit about your brand?
Nexters is an international game development company which strives to reward the world with meaningful play. Thanks to such hit games like Hero Wars, Island Hoppers and others, the company reached over 250 million installs worldwide and became one of the top six independent mobile game companies in Europe. Headquartered in Cyprus, Nexters is built upon a team of 500+ inspired gaming professionals. Please find more information about Nexters at: http://nexters.com and follow Nexters on LinkedIn.
Nexters Affiliate Program is launched by Nexters to promote its games via partnerships. Currently we are promoting Hero Wars: Dominion Era – a desktop web browser free-to-play fantasy game. Recently we have joined Webgains with three campaigns in US&CA (ID 306743), DACH (ID 306753) and PL (ID 306793).
‘The company reached over 250 million installs worldwide and became one of the top 6 independent mobile game companies in Europe.’
Is there anything else you’d like to add? For instance, what are your business values? What is your story?
The Nexters story dates back to 2010 when the future friends and founders of Nexters first met. In those days, Andrey Fadeev was running Progrestar, a social games development studio, and Boris Gertsovskiy was shaping his plan to start a game business. Later Boris Gertsovskiy became the President of a game studio Crazy Bit, and two companies began their partnership, which resulted in the birth of Nexters in 2014. In the following years the company grew quickly and released its blockbuster – Hero Wars.
What would you say are the biggest benefits for a publisher working with your company?
Since Hero Wars: Dominion Era is a desktop web browser free-to-play fantasy game, it ensures high conversion rates for all types of traffic. We offer generous commissions, so our publishers can monetize their traffic. Our eye-catching creatives boost players to register and start playing our game. Our dedicated affiliate team is constantly providing feedback and support to the publishers.
Here are some highlights about Hero Wars: Dominion Era:
- Game Revenue – $600mln
- Total Installs – 75mln
- MAU – 2,5kk
- DAU – 350k
The Nexters Affiliate Program sets high standards for traffic quality through targeted marketing. Partners must provide relevant and valuable traffic to ensure high conversion rates. They actively participate in launching and optimizing campaigns, which directly influences final results.
‘The Nexters Affiliate Program sets high standards for traffic quality through targeted marketing.’
What can you tell us about your audience? What types of publishers do you work best with?
The core audience of Hero Wars are men aged 35+ (35-55 core) from economically advanced countries worldwide. They tend to have higher education, work as middle- or high-level managers, their lives are full of rules and very organised. But deep inside them still live rebellious kids who crave adventures. This is why we create a game where they can forget about their mundane routine and show real selves without any restrictions.
The Nexters Affiliate Program utilises a diverse range of ad formats: product pages, newsletters, banners, giveaways, coupon sites and browser icons. It is tailored for gaming resource owners (review sites, news sites, game category sites), soft/entertainment sites, media buyers, ad networks and platforms, agencies, influencers, themed social media groups, and browsers.
Is there anything else you’d like our customers to know?
Highly competitive CPA rates, eye-catching creatives and landing pages, and constant affiliate support – everything is available for you while working with us.
Nexters’s hit game: Hero Wars
So, what makes your company an exciting one?
We are a part of International Gaming Holding GDEV (Nasdaq: GDEV) along with Cubic Games, Royal Ark and Game Gears gaming studios. And we are Top 6 Independent Game Developers European Companies.
There are fewer and fewer people in the world who haven’t seen our advertising on YouTube, X, and other platforms. It’s no surprise, as we display over 50 billion impressions per year with our advertising!
‘We display over 50 billion impressions per year with our advertising!’
We always strive to make our games better and more interesting for the players. Updates, news bonuses for new players and diversified creatives help our partners bring new users, and help users stay with our game for a long period of time.
JOIN NEXTERS ON WEBGAINS
