Welcome to the Webgains Advertiser Spotlight. To begin, could you please tell us a little bit about Rutland Cycling?
We are one of the UK’s leading bike shops, and we believe life is better by bike. We have 14 stores based across the East Midlands and a large online presence. We stock a huge range of bikes, electric bikes, parts, accessories and clothing from the very best brands in cycling including Giant, Liv, Specialized, Cube, Cannondale, Scott, Focus, Kalkhoff, Raleigh, Marin and more. We offer flexible 0%APR finance, premium delivery options, speedy despatch and more.
We believe today – as we did in 1981 – that life is better by bike, and our expert teams are on-hand seven days a week to help customers on their cycling adventure
Is there anything else you’d like to add? For instance, what are your business values? What is your story?
We were founded in 1981 by Dave Archer, when he opened a hire centre on Rutland Water. Now over 40 years on, our flagship store at Whitwell is still hiring bikes from the same location, and we remain a family-run business. We believe today – as we did in 1981 – that life is better by bike, and our expert teams are on-hand 7 days a week to help customers on their cycling adventure.
What would you say are the biggest benefits for a publisher working with your brand?
We are always competitively priced and our teams work hard to ensure that we are bringing customers the very best value for money. From the brands we stock, to the finance we offer and the pricing of our items, we look after our customers.
We are always competitively priced and our teams work hard to ensure that we are bringing customers the very best value for money
What can you tell us about your audience? What types of publishers do you work best with?
We like to work with partners who compliment our brand; driving relevant referrals and high-quality traffic to our site.
Does Rutland Cycling have any exciting plans coming up in 2022?
We have just finished embarking on a brand new platform migration, covering all areas of our business. This is a significant project for us and as we move forward we are looking to utilise the tools available to us on the new platform to provide an industry leading experience for our customers both online and instore, offering flexible payment options and a pain-free customer journey.