Advertiser Spotlight: Salt and Lace Intimates

Welcome to the Webgains Advertiser Spotlight. To begin, could you please tell us a little bit about Salt and Lace Intimates?

Salt and Lace Intimates was established in 2018 in Illinois. We love a treasure trove of intimate looks that inspire passion and confidence. We design and curate unique styles with American labels as exclusive lingerie capsules that are not readily available in lingerie shops. We are a body-positive, female owned brand offering vegan friendly materials and size inclusivity for all. Now in sizes XS – 4X.

Is there anything else you’d like to add? For instance, what are your business values? What is your story?

Born in Hawaii, Salt and Lace Intimates Founder, Erin Rife, has always been drawn to and inspired by the sea. Just as the salty sea air kisses your skin, so too do our dreamy fabrics and flattering silhouettes.

At its core, Salt and Lace embodies playful and confident femininity fashioned through lingerie. We encourage everyone to revel in their own magnificence and appreciate the bodies we’ve been given. We delight in delivering confidence to your door with our inclusive range of styles, colours and sizes.


At its core, Salt and Lace embodies playful and confident femininity fashioned through lingerie. We encourage everyone to revel in their own magnificence and appreciate the bodies we’ve been given.


What can you tell us about your audience? What types of publishers do you work best with?

Our target audience is women Ages 18-45. In terms of publisher sectors, we’re interested in partnerships with those in fashion, skincare, health and beauty, and fitness.

So, what makes Salt and Lace an exciting company?  

Our customers tell us they love the fit and uniqueness of our products. Our styles are feminine and sometimes unexpected. When they try our lingerie for the first time they feel like a bombshell and a wave of confidence and excitement washes over them.  We love to ignite our sisters in this way and hear that we’ve helped them add a new spice to their routine.

Does Salt and Lace have any exciting plans coming up in 2022?

Taking inspiration from our past iconic looks, we have created a sublime, boudoir-worthy capsule that we cannot wait to share with you.


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