The introduction of ‘The Tag‘ in Q4 2023 has made technical partnerships via the Webgains network seamless. We’ve seen some significant results on client programs when implementing these publishers’ conversion tactics that boost traffic, sales and AOV.
This feature, powered by Webgains, removes the need for advertisers to manually add any code to their website in order to work with many leading technology publishers. Brands who have activated ‘The Tag’ can access all of the benefits provided by our select integrated publishers directly through the standard Webgains Tracking Script.
Our Publisher Team has taken a considered approach when integrating the initial publishers on this service; we want to be sure that we’re offering publishers with varied capabilities and USPs to suit our clients’ goals and best promote their products. But watch this space, as we are looking to add more publishers to this service very soon.
Considering that these publisher types have no upfront fees and can be live within a matter of days, we have highlighted some of the fantastic capabilities of some of the publishers we have on board so far.
Intent.ly – Powers overlays that see an average conversion rate of 25%
UK jewellery client Acotis Diamonds, saw a 12% increase in conversion rate within seven days of going live:
Envolve – Converts 20% of personalised customer chat into sales
Fitness technology brand Myzone, saw an increase of 190% in sales YoY within one month of going live:
Tyviso – Sees a 3% retention increase for clients when hosting rewards
Upsellit – Provide acquisition tools that increase topline revenue by up to 30%
How to get started with ‘The Tag’ as an advertiser
1
Navigate to the ‘Tracking’ page in the Advertiser dashboard
2
Scroll to ‘Publisher Services’ where these 4 publishers are listed
3
Toggle ‘Activate’ to apply
4
The Webgains and publisher technical teams are alerted and begin the integration
5
The advertiser signs off on designs
6
Once live – Webgains Advertisers can witness their program performance flourish!
Each of these publishers is suitable for any kind of brand and will elevate program performance quickly on a risk-free commercial model. Either reach out to them directly or with the support of your Webgains Account Manager. Advertisers can discuss their goals with these publishers and they’ll each build a campaign specifically tailored to the KPIs.
Publishers who wish to be integrated can enquire by emailing our Publisher Team at publisherteam@webgains.com.
Webgains Client?
Contact your Account Manager to learn more about The Tag or email our Publisher Team.
Tech Publisher?
Contact our Publisher Team if you’d like to be integrated to connect with more brands.
Alternatively, if you are a retailer looking to join the Webgains network to benefit from partnerships with publishers like intent.ly, Tyviso and thousands of others, you can get started here.