Programme description

Who we are

JoJo Maman Bébé, the UK’s leading independent multi-channel baby & nursery retailer offers fashionable maternity wear, Breton inspired baby and children’s collections, original nursery products, baby gifts and toys. Founded by Laura Tenison and launched in 1993, JoJo Maman Bébé has successfully grown from a start-up to its current size with 90 stores nationwide, a turnover of £55M and a database of 1.9 million parents, expectant and new mothers.

Why Join the JoJo Maman Bébé Affiliate Program?

JoJo Maman Bébé strives to provide excellent customer service and high quality, reasonably priced products for their customers. The company’s reputation for affordable but exclusive designs has built up a loyal customer base and enabled the company to continue to grow, even during the recession. The affiliate scheme enables partners to be part of this success.

The website attracts a high percentage of ABC1 pregnant women looking for fashionable, comfortable maternity clothes to see them through their pregnancy. 1 in 6 pregnant women is a JoJo customer. The maternity collection is designed in-house and tested by pregnant women, with every care taken to ensure that the fit and style is comfortable, flattering and affordable.

The baby and children’s clothes appeal to parents looking for individual, quirky styles for their children and high quality basics which can be handed down to younger siblings.
The product buyers spend an enormous amount of time sourcing products to ensure the catalogue includes a sensible mix of practical gadgets and every day essentials as well as original and exclusive designer pieces. JoJo buyers are encouraged to source from cottage industry, as well as super-brands, to ensure the collection differs from that available from mass-market retailers.

How Do You Benefit from the JoJo Maman Bébé Program at Webgains?

Banners: Creative updated in line with promotion and seasonal events
Datafeed: Fully automated and updated daily
Commission: Earn 5% commission (including VAT + P&P, Excluding returned items)
Cookie Length: 30 days
Recall Length: 45 days
Affiliate Approval: Manual (by merchant directly)
Voucher Codes: Both generic and exclusive codes possible with the voucher management tool
Sales generated by affiliates with unauthorized voucher codes that are not communicated in Webgains will be awarded 0% commission.

Guidelines for Approval to the Program
Please note that your website will be screened by JoJo Maman Bébé and Webgains to make sure it is eligible for the scheme and has appropriate content. If your site does not meet the following guidelines it is possible your application will be rejected. To be considered as a JoJo Maman Bébé affiliate, your website must be:

Fully functional & in full working order
User friendly
Search engine friendly (No black hat SEO)
Designed to a good standard
Free from offensive or inappropriate content

Please note that if an affiliate fails to meet the terms of the agreement, JoJo Maman Bébé reserves the right to remove them from the scheme at any time.

The following sites are acceptable:

Homepages and personal sites
Search engine
Shopping directories
Blogs and content sites
Price comparison sites
Non-profit

The following sites are not acceptable:

CSS and Google Shopping – please note this is strictly forbidden on the JoJo Maman Bebe affiliate program. If this term is breached, all commission will be cancelled and you will be removed from the program without notice
Voucher codes – please note JoJo Maman Bebe does not allow any voucher code driven sites on the program. We allow voucher code affiliates to be rewarded for promoting offers. If a voucher code is used in conjunction with a sale, this commission will be cancelled. Please contact the account manager if you would like more information.
Mature/adult
Sites that promote contain or link to sexually explicit or graphic materials and/or language
Sites that promote violence
Sites that contain or promote gambling
Sites that promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age
Sites that promote illegal activities and substances
Sites that contain any libellous, defamatory or disparaging materials
Sites that contain material that is defamatory, fraudulent or harassing to us or to any third party
Sites that have a clear stated mission that is in part to support religious or politically active causes, as represented on the homepages or key landing pages
Sites under construction
Competitor web sites

These are only general guidelines, and we reserve the right to make exceptions.  Please note that if you fail to meet the terms of our agreement we may suspend your account from the program at any time.

JoJo Maman Bébé Brand Name

When mentioning JoJo Maman Bébé on your website, please refer to us as JoJo Maman Bébé, jojomamanbebe.co.uk, jojomamanbebe.com or JoJo.

JoJo Maman Bébé PPC Policy

PPC Policy Closed: JoJo Maman Bébé brand name bidding is not permitted on this program.  Affiliates are not allowed to use any display URL that contains www.jojomamanbebe.co.uk or www.jojomamanbebe.com. You should not link directly to the JoJo Maman Bébé website, or use a URL redirect to take the customer directly to the JoJo Maman Bébé website from a PPC advert.

Some of our brands have trademarked their brand names with Google.