Programme description

Lyco was established in 1993 and, by consistently exceeding customer expectations, has grown to become one of the UK’s premier lighting suppliers. Our reputation for service, quality and price was further enhanced when we introduced our essential business product ranges, confirming our status as a single source solution for lighting and business supplies.

As well as being one of the leading lighting suppliers for UK businesses, we also have a strong reputation with consumers. We provide one of the most comprehensive lighting ranges in the UK, from traditional light bulbs to the latest LED technology; from regular light fittings and to complex lighting systems. Our lighting range is constantly updated and our strong relationship with manufacturers mean that we regularly offer exclusive ranges and prices.

Our commissions: For every sale you make through lyco.co.uk program you will earn up to 6% commission. For discounted items or purchases with an approved voucher code, commission will be 2%. The program also has a 30 day cookie in place. Please note, there are a select set of products which we are not able to pay commission on. These products include the following:
– Any Business Supplies products (Items in the “Accessories” category)
– Products from the following brands: BG, Elite, JCC, Fantasia, Westinghouse

High value customers: We operate a premium managed service for high value b2b customers and have both account managers and a field sales team and handle bespoke orders. The opportunity exists for you to generate leads that can be worth thousands of pounds. If you believe that you have access to customers who might take up our premium services and place large orders or need bespoke lighting services then please contact our affiliate management team to discuss how we can work together.
Creative, banners, feeds and other content. We have a number of generic banners. We have our own in-house creative team and we are happy to put together creative specific to your site. Contact us to let us know what you need. We provide data feed that is updated in real time, so your data is always correct and up to date.We regularly write our own articles and press releases. If you need any assistance with content then let us know.
Affiliate management team: If you require any custom banners or if you want to discuss bespoke voucher codes then please feel free to contact us to talk about your requirements, we’re always open to suggestions regarding promotion of our site.
Average order value £100: Whilst an individual light bulb can have a low sales value, we generally get orders for high multiples due to our volume discounts. We also carry a comprehensive range of light fittings which means that our average order value is £100. Our conversion rate is over 3% and where a customer is well targeted the conversion rate can be considerably higher. We also find that an initial order can be closely followed by an additional transaction so with a 30 day cookie, you can benefit from further orders. We are renowned as offering award-winning customer service so returns are low and repeat business is commonplace.

Keyword Policy
The Lyco Direct program has a closed PPC policy. Affiliates wishing to use PPC to drive visits are asked to contact our account management team to discuss keyword options.

Voucher Codes Policy
We encourage affiliates to contact us for exclusive voucher/discount codes and additional incentives. Affiliates are only permitted to promote codes issued specifically to them. Lyco reserves the right to decline commission related to voucher abuse.