Programme description

Who We Are

NCT (National Childbirth Trust) is the UK’s No.1 choice for antenatal courses. We are trusted by thousands of parents to guide them through their journey from pregnancy to parenthood. For over 60 years, we’ve been supporting families with expert-led classes that cover everything from pregnancy, labour and birth to caring for a baby.

Our trusted, market-leading antenatal courses are designed to give expectant parents the confidence and knowledge to make informed choices, as they get ready to become a parent. With a focus on physical and emotional wellbeing, our courses are taught by highly trained professional Practitioners, with practical information and support tailored to your needs.

Why Join the NCT Affiliate Program?

NCT is a household name for pregnancy and new parents in the UK. Our courses have a high average order value (£260+), and an excellent parent satisfaction score. The course booking order process is entirely online, no delivery charges apply.

NCT is also one of the leading charities in the UK supporting parents, with a wide network of trained professionals across the UK as well as thousands of volunteer run groups, events and support for parents once their babies arrive.

We run thousands of local, in-person courses across the UK – and we offer online courses covering caring for your New Baby and Introducing Solid Foods, as well as our trusted Antenatal and Antenatal Refresher courses.

How do you benefit from the NCT program at Webgains?

Banners: Creatives updated in line with promotions or seasonal campaigns. We supply a number of generic banners. We have an in-house design team and we are happy to put together creative specific to your site. Contact us to let us know what you need.

Datafeed:

Commission: earn 5 – 12% commission (including VAT) on an Antenatal course booking.

Cookie Length: 30 days

Affiliate Approval: manual

Voucher Codes: both generic and exclusive codes possible

Content: We are often quoted in the press and write our own articles and press releases. If you need assistance with content then let us know.

NCT PPC Policy

PPC Policy closed: affiliates are not allowed to run paid search campaigns, bidding on our brand name, or our course names. This applies to brand name and generic keywords.

NCT will not allow any brand bidding on their affiliate programme. NCT will not allow trademark nor trademark plus (NCT + generic keyword, or variations thereof) bidding. No bidding on: NCT (as well as any variations thereof), as well as any and all product titles. Also, please note that the use of the NCT URL or direct linking to the NCT website will not be allowed in any PPC ads in the search engines. Any affiliate who chooses not to work within all NCT terms will be excluded from the programme and may not be eligible to receive commissions earned during that month.

The original and leading antenatal class, our expert-led courses will give you up-to-date, evidence-based information so you can decide what is right for you.

Preparing you for every stage of pregnancy, birth and early parenthood. An NCT Antenatal course provides you with the practical skills and evidence-based information needed to help you make decisions about your birth, your baby and your options.

We purposely keep our group sizes small so you can get to know a circle of local parents who are at a similar stage in their parenting journey.

Welcoming and supportive to everyone, our course includes all types of birth and parenting styles.

Why choose NCT?

The UK’s number one antenatal course, trusted by thousands of parents.

75,000 people attend our course each year.

3+ million people have taken our antenatal classes to date.

We’re the UK’s largest charity specialising in pregnancy, childbirth and early parenthood.

95% of parents rate our courses as ‘Good’ or ‘Excellent’.

Discounts are available to those with low household incomes. Please check if you’re eligible.