Programme description

Who Are We?

Online4baby is a family run business and has become one of the UK’s leading online retailers of baby products, selling a wide range of nursery products at unrivalled prices. We sell items ranging from pushchairs, furniture, walkers and car seats, to toys, highchairs, prams, bedding and buggies, by top brands such as Joie, iCandy, Ickle Bubba and Cybex.

Our mission is to help parents buy with confidence through delivering expert advice, support and excellent value for money.

Our own brand, Puggle, which is exclusive to Online4baby, was developed back in early 2022 and has grown exponentially. It was developed with the customer in mind, with aims to provide affordable products, without the need to compromise on quality and style.

We don’t offer voucher codes or discount coupons because we believe in offering our customers the best possible value every day, without the need for promotional codes.

We do, however, occasionally work with closed-group partners to offer specific discounts on a limited number of products for particular groups, such as emergency services. These are carefully selected partnerships that allow us to support these groups while still maintaining our everyday low prices for everyone.

What Are Our Goals?

We are looking to partner with publishers who offer incremental reach. For example, closed user groups across web, social and app, have all seen great success on our program to date. We are also seeking opportunities to work with content publishers, particularly where they enjoy strong organic reach on search engines.

Webgains is also home to our influencer / ambassador program. If your TikTok, Instragram, YouTube or other social channel reaches an audience of mums, dads or anyone interested in shopping for baby & nursery, we’d love to discuss how we could work together.

We do not work with CSS partners, and are not accepting new voucher or cashback partners to our program at this time.

How Do You Benefit?

• Creatives and banners updated in line with campaigns and sale events
• A fully automated data feed which updates daily
• Competitive commission rates – 3-4%
• 30-day cookie period
• Regular affiliate e newsletter with updated promotions for your site