Programme description

About Thrifty
Thrifty provides no-fuss car rental at an affordable price, enabling travellers to spend more time and money on their adventures. Enjoy your experience at more than 1,300 locations in 99 countries worldwide.
New Thrifty website recently delivered a much better experience for customers and in turn affiliates:

✔ Much clearer design, fully responsive on all devices
✔ More guidance on locations, vehicles and pricing
✔ Stronger calls to action
✔ Improved engagement and conversion rates

 
Programme basics
The standard commission rates are as follows but affiliates may benefit from promotional or bespoke rates:
5% of booking value – Prepay bookings
£3 flat fee – Pay on arrival bookings

Thrifty pay commission on all valid car and van bookings. Customers have the choice to pay online at the time of booking (typically cheaper) or on arrival at the counter, for this reason there are different commission rates to reflect cancellations and no-shows.
Bookings for pickup locations in UK or UAE are not commissionable
VAT is included in the basket value and therefore commission.
Banners are available in gif/jpeg format as standard. Affiliates are asked to avoid hard-coding creative so that the network can update these automatically. Affiliates are obliged to update or remove content upon request.
Affiliates should only promote offers that have been communicated or approved by the network.
 
Tracking
Please note that thrifty.co.uk is actually a franchise and as such the UK collection business is out of scope of this affiliate programme. Affiliates should instead promote overseas rental and drive traffic to www.thriftycars4rent.com under the umbrella of Thrifty International.
Thrifty operates a 30 day recurring cookie.
A mobile optimised site is in place complete with affiliate tracking.
Thrifty de-dupes across other marketing channels on a last click basis; currently across Affiliates, Paid Search and Display according to the standard cookie hierarchy.
Third party tracking and analytics are in place so this should also ensure everything stays intact.
Cross-tracking is in place, e.g. in case affiliates send customers to the UK website but they convert on another (n.b. affiliate activity relates to UK, FR, DE, IT, ES, NL, BE only).
Bookings are validated monthly with a 60 day lag, additional checks are made to ensure quality.
 
Exclusions:
Tour Operator/Travel Agent reservations are not commissionable through the affiliate channel as other commercial agreements are in place.
Please enquire with the network before promoting a specific product that is outside standard car and van hire.
 
Publisher rules:
The Paid Search policy applies to all affiliates unless explicit permission has been granted – please check with agency if you are unsure otherwise you risk declined commissions and removal from the programme.
No direct linking
No mention of Thrifty in the domain
No bidding on branded keywords or mis-spells (e.g. Thrifty, Frifty, frifty) – affiliates are instructed to add these as negative matches
Cashback/reward sites are expected to have the necessary measures in place to ensure quality and avoid abuse, partners may be removed if this is not the case.
Voucher sites must comply with IAB guidelines and only promote offers approved and communicated by the affiliate network.
Sub-networks are expected to be transparent over referrals and traffic sources, partners may be removed if this is not the case.
Price comparison sites must adhere to the CMA standards. API access is complicated and restricted.
Social media activity must make it clear that any advertising is by a partner and not posting on behalf of Thrifty.
Email partners should ask the network about creative and must seek approval before broadcasting.
All affiliates must be transparent in how they are driving traffic and Thrifty reserves right to, in agreement with the network, review any commissions and partnerships.

Social Content

In accordance with the ASA, if you wish to use affiliate links within your social channels/Instagram stories and blogs, you will need to use #ad as an identifier of content that has a commercial agreement attached to it (this includes the use of affiliate links).