Meet Webgains at PI LIVE
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PI LIVE Europe is just over a month away and we’re beyond excited to spend a couple of days in amongst it at Old Billingsgate with our wonderful industry colleagues. Fans of Webgains Sports Bar, a venue that’s become the heartbeat of PI LIVE over the past few years, will be very pleased to hear that it’s returning for 2024.
On top of talking to attendees and partners about the ins and outs of their upcoming affiliate strategies, here are the four things we’re especially excited to be on the Webgains agenda this year.
1) Your Objectives
As is always the way with these large trade shows, we’re going to be talking with a lot of retailers who are exploring the affiliate channel for the first time or looking for new strategies to successfully scale in the coming months and years. In these conversations there’s no better place to start than with the advertiser’s goals. Thanks to the scope and flexibility of the affiliate landscape, these could be almost anything – from wanting to increase brand reputation to improving conversion rates, and everything in between. Fortunately for growing brands, there is an affiliate for everything and as an affiliate network, we can facilitate partnerships and offer the strategies that ensure they’ll deliver.
2) Better Service
We set ourselves apart for the high levels of personalised service we offer members of our affiliate network. Our team strive to understand each client’s goals, offering valuable insights and creating tailored strategies for every brand in every market. Nothing defines what Webgains is about more than the dedication we have to growing our customers’ online business through support and service that really make the difference.
We have so much to talk about around this topic so if you want to know more about why Webgains’ service is the best, come ask us at PI LIVE!
3) International Expansion
Hand in hand with our service is our knowledgeable and caring international team. We use local market insights to build winning affiliate strategies for brands in every market, whether they be new or existing. We recently published an article about why an international network is essential. You can read it on our blog here. Of course, our team will be happy to expand on any points made at the event.
4) Tracking & Attribution
Tracking is still an important, probably the most important, topic in affiliate marketing today. We’ve been heavily involved in The APMA’s ongoing campaign ‘Cracking Tracking‘, a drive to guarantee every affiliate link counts, every valid transaction is rewarded and brands are clear about how their marketing budgets are spent. We’re sure this topic will be discussed not only at Webgains Sports Bar but throughout the show, especially on PI LIVE Europe’s multiple stages.
A great resource to find out more about Webgains position on tracking is this episode of our Thinking Forwards podcast. In it, Webgains CTO Samuel Rodman sheds light on the intricacies of tracking, its impact on the affiliate channel, and why the industry needs to stay ahead of the curve.
About Webgains Sports Bar
The PI LIVE show brings our industry together like no other, and the Sports Bar celebrates that; it’s a space to meet new and existing partners, and to strategise for campaigns you’ll create and the sales you’ll win together.
The number of affiliate-driven sales that have happened via Webgains following conversations started at Webgains Sports Bar some 12 months ago, is astounding.
Drop in for a minute or spend the whole show with us. Either way, expect networking opportunities, competitions, games, and much more. And of course, Team Webgains will be on hand throughout to help make your affiliate program a winning one.
One feature of our Sports Bar that’s proved incredibly popular over the past couple of years has been our basketball game. However, you were all getting far too good at shooting hoops so it’s been replaced for 2024 with something we’re really excited to introduce with one of our fastest-growing clients. Can you guess what it is? If not, you’ll have to wait until we reveal all in the week before the show to find out. Rest assured that this activity is going to be more than enough to match the competitive spirit and fun-factor produced by the basketball machine.
Webgains on Stage
Hosting the Sports Bar won’t be the only role Webgains will play at this PI LIVE Europe. We’re also on the Main Stage represented by our International Marketing Director Paul Southgate. Bringing his pre-Webgains tourism career into play, Paul is set to host a panel ‘Navigating the Future: Travel Affiliates and Market Insights’.
Here’s the session description taken from the PI LIVE agenda:
‘In an ever-evolving travel industry, affiliate marketing plays a pivotal role in connecting travellers with their dream destinations. Join us for an insightful panel discussion where leading travel brands from global markets come together to share their experiences, challenges, and unique market-specific insights. We will delve into the current trends, future predictions, and the innovative ways networks supports affiliates in the travel sector. Whether you’re a travel brand, affiliate, or industry enthusiast, this session will provide valuable perspectives on the future of travel affiliate marketing’.
Navigating the Future: Travel Affiliates and Market Insights
An insightful panel discussion wherein leading travel brands from global markets will come together to share their experiences, challenges, and unique market-specific insights.
From Webgains– Webgains International Marketing Director Paul Southgate
Guest speakers – Colin Carter, Director @ Weather2Travel and Michel Cervantes, Director of Customer Acquisition @ Grupo Xcaret, Natalie Simpson, Senior Network Growth Manager @ Expedia Group
When – October 23rd from 14:50 to 15:20
Where – Main Stage
Please email hello@webgains.com to pre-arrange a meeting with our team at this event.