With Black Friday almost upon us, data from the Webgains Affiliate Network reveals that shopper activity around price comparison platforms is surging as brands seek to capture high-intent shoppers.
Over the past three months, we’ve seen engagements with price comparison partners increase by an impressive 62%, as consumers increasingly rely on these sites to compare deals and make more informed purchase decisions. This growth highlights a significant shift in shopping behaviour as buyers prioritise finding the best value, driving up demand for price transparency.
Our latest analysis shows that transactions through price comparison affiliates have skyrocketed by 135%
The impact of this trend has extrapolated into November. Our latest analysis shows that transactions through price comparison affiliates have skyrocketed by 135% in the first two weeks of the month compared to the same period last year. As customers begin their Black Friday shopping journey earlier than ever, they are turning to comparison sites as a first step in navigating the complex landscape of holiday sales. This shift provides brands with a unique opportunity to engage consumers early, build brand trust, and influence purchasing decisions before Black Friday even arrives.
What makes this strategy even more compelling is its potential for substantial returns. With an impressive ROI of 12:1, brands investing in price comparison partnerships are seeing measurable benefits for their marketing spend. Connecting with price-conscious consumers on these platforms doesn’t just improve visibility; it drives highly qualified traffic and boosts conversions, making it one of the most cost-effective strategies for campaigns at this time of year.
With an impressive ROI of 12:1, brands investing in price comparison partnerships are seeing measurable benefits for their marketing spend
As Black Friday approaches, we’re encouraging many of our clients to make these partnerships a key component of their affiliate strategy. By aligning with price comparison platforms, businesses can tap into a growing audience of engaged, deal-seeking consumers. In an increasingly competitive landscape, this proactive approach can set brands apart, allowing them to reach buyers actively seeking deals and drive results that extend beyond Black Friday and into the Christmas season.
If you’d you are an existing Webgains user and would like to learn more about the benefits that price comparison partners can bring to your affiliate program, contact your Webgains Account Manager directly or send an email to hello@webgains.com. If you’d like to join our network, please use the join button below.