For our latest Publisher Spotlight, we speak to FMTC, a publisher on the Webgains network, to learn more about their upcoming opportunities and what sets them apart.
What is FMTC all about?
FMTC is a content datafeed service for publishers who join affiliate programs, and for merchants and agencies who run affiliate programs.
In a nutshell…
Publishers want affiliate links that work. Merchants and agencies want publishers to promote those links. FMTC makes it happen.
How?
FMTC collects deals from Webgains and 20 other data sources, verifies and optimises the deals, fixes any problems and bad links, and provides the clean data to affiliates automatically.
The result is that FMTC connects e-commerce merchants with top-earning affiliates. And FMTC streamlines the process of getting merchants’ offers on publishers’ sites and in front of millions of shoppers. And it’s free for merchants and agencies to get started.
How does FMTC work with advertisers and agencies?
First, advertisers get free inclusion in FMTC’s Deal and Product Feeds and a free listing in our Program Directory. This allows advertisers and agencies to get their deals in front of leading publishers, seamlessly, at no cost.
Second, your links are pulled into our system, tested, verified, standardised and categorised by our team of human data processors. FMTC ensures all offers are clean and pristine for publishers, which is a huge win-win for advertisers and publishers alike.
For an extra boost, FMTC offers Premium Services, including expedited processing, one-on-one support, and powerful, high-visibility publishing tools for top publishers.
Keep in mind advertisers are always in control: only affiliates with whom you have a direct relationship can access and monetize your content. To get started, just approve FMTC’s program, Webgains Publisher ID: 56719, and we’ll do the rest.
What is FMTC’s core mission?
FMTC is short for “For Me To Compete.” Our core mission is to empower publishers and merchants to win big in the affiliate space.
We build powerful affiliate tools and industry-leading data feeds (such as our Deal Feed) that let affiliates of all sizes compete on the big stage.
We want to emphasise that we work with publishers, merchants, and agencies of all sizes, from solopreneurs to industry-leading e-commerce companies. Get in touch, and let us help you grow!
‘Our core mission is to empower publishers and merchants to win big in the affiliate space.’
What would you say are the biggest benefits for an advertiser or agency working with your business? With which advertisers do you work best?
If you run an e-commerce store, or if you’re an agency, FMTC optimises your deal and product links and displays them to industry-leading affiliates for free.
Our human data processors make sure your links and deals are pristine, giving you, and your affiliates peace of mind. In short, once you try FMTC, your affiliate programs become easier to run. Your life gets easier.
All of that said, advertisers that supply their affiliates with great coupons and deals see the most success.
For advertisers and agencies looking to partner with FMTC, do you have any requirements or restrictions to work with you?
There are no restrictions or special requirements. It’s simple, quick, and free for advertisers and agencies to get started with us. Just approve FMTC’s program, Webgains Publisher ID: 56719, and we’ll do the rest.
Questions? Get in touch with our Get Started Page, or drop us a line at support@fmtc.co
‘It’s simple, quick, and free for advertisers and agencies to get started with us.’
Any tips or cheat codes that allow merchants and agencies to get the most out of FMTC?
The great thing about working with FMTC is that once you approve FMTC’s program, we take care of the rest. Easy, right?
But here are two tips. To see how your content looks in FMTC’s feeds, set up a free account by emailing support@fmtc.co
And if you want to grow faster and take advantage of all our perks and tool, email Helen Kembery about our Premium Services: helen.kembery@fmtc.co
Any quick stats you’d like to share?
FMTC processed more than 500,000 deals and coupons in 2023! Check our homepage for live advertiser, deal, brand and product counts.
More than 300 Webgains advertisers funnel their links and product feed files through FMTC. Webgains and FMTC have partnered together since 2009.
‘More than 300 Webgains advertisers funnel their links and product feed files through FMTC.’
Any upcoming opportunities that you’d like to share for your business?
We’re always improving our core Data Feeds and working on new tools that make affiliate marketing easier!
Coming up in 2024…
We’re allowing our partners to access structured metadata for deals.
We’re also adding custom deal data for exclusive deals. Sometimes, merchants will create exclusive deals for specific publishers. Advertisers and publishers will soon be able to access these custom deals through FMTC.
Stay tuned for FMTC’s Q4 Premium Services Package, email Helen Kembery for details: helen.kembery@fmtc.co
Any upcoming opportunities that you’d like to share for your business?
Our affiliate tools and data feeds (our Deal Feed and Product Feed) set FMTC apart. No other company does what we do. Try us out, and you’ll see!
PARTNER WITH FMTC AND THOUSANDS OF OTHER PUBLISHERS ON WEBGAINS
