WHO ARE Point Zero Zero One?

We are a new independent UK based premium ‘performance’ brand for men and women called Point Zero Zero One (.001).

We have a passion for stylish, beautifully made functional sports / active / leisurewear.

 

WHERE DOES THE BRAND NAME COME FROM?

Our inspiration comes from the world of motorsport – the partnership between sporting and technological excellence.

For all the glamour, innovation and excitement – it is ultimately about SPEED and measured in thousandths of a second.

.001 of a second is the ultimate point of difference.

In F1 history 85 races have been won by a gap of under a second, and in MotoGP, it is frequently the gap separating the front of the starting grid.

Every fraction of effort is an advantage.

 

ARE YOU JUST FOR MOTORSPORT FANS?

Not at all. We are passionate about motorsport but believe ‘performance’ speaks to a wide range of people – be that activewear for the gym, road, track – no matter what your sporting passions are – or in everyday life – whenever, wherever.

Our colour palette is purposely monochrome. We know race fans may want to support a driver, rider or team – so mixing one of ours with the red of Ferrari, or that gorgeous yellow Valentino Rossi piece is ok. We’re non-tribal, giving all motorsport fans a range that embodies the spirit of their sport – speed.

For non-motorsport fans, our insight told us there is room in the kit bag and wardrobe repertoire for beautifully designed, well made solid colour pieces with the performance at its heart.

 

WHAT IS YOUR DESIGN PHILOSOPHY?

Our range is unique and designed by us, for us only.

We’re not a ‘fashion’ brand so don’t follow the traditional industry norms of producing ranges each ‘season’.

We believe our pieces should look great but last in a number of ways – the product should be durable – but also the design itself shouldn’t date.

That principle supports our desire to offer real value for money, for a product our customers will enjoy wearing time and time again.

Customer feedback to date endorses that with comments about the quality of design, fabrics, attention to detail – but also the uniqueness of the brand proposition itself.

 

TELL US ABOUT YOUR ‘BUSINESS’

We are an independent, self-funded brand – save for the help of one or two family members/friends.

Justin Cernis developed the .001 concept and has been supported by a design and product development team who have over 20 years experience in the sportswear/leisurewear industry.

 

SUM THE .001 BRAND UP

The ultimate performance brand.

Inspired by motorsport.

A world that knows how to win.

The Point Zero Zero One advantage:

Premium quality.

Technical, superior fabrics.

Unique design styling & detailing.

 

WHAT ARE YOU LOOKING FOR?

We feel we are a bit of a best-kept secret at the moment and our ambition is to reach a much wider audience. We’re looking for partnerships to share in a successful brand journey.

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