Webgains has been shortlisted in three categories for the upcoming Performance Marketing Awards, set to take place at the Grosvenor House Hotel in London on May 14th.
The Performance Marketing Awards, now in it’s 19th year, brings together the UK performance marketing community to celebrate great teams, campaigns and collaboration from advertisers, publishers, networks, and agencies within our industry.
This year the judges have chosen to shine a light on Webgains in the categories of Best Programme Launch of Migration, Best Experimental Campaign, and Best Team in Performance Marketing. We’re really pleased to be recognised in multiple areas. These represent the great work done by our team in collaboration with our clients and partners during various stages of partnerships overcoming a variety of challenges and delivering winning results in each case.
Let’s take a closer look at each of the three shortlisted entries and the work of which we’re extremely proud to have been a part of.
Best Programme Launch of Migration
Webgains (network), Butlin’s (brand) and EssenceMediacom (agency)
Butlin’s, the iconic British holiday brand, sought to unlock the potential of affiliate marketing to grow its customer base, particularly targeting families and cost-conscious holidaymakers.
By striking the perfect balance between Butlin’s brand integrity and performance-driven strategies, we were able to accomplish this — and accomplish it fast! Butlin’s affiliate programme went live in just 13 days enabling us to drive performance in record time.
This rapid time to live alongside a series of impressive results that exceeded targets, convinced the PMA judges that this entry was well worth its place on the entry shortlist.
Best Experimental Campaign
Webgains (network), Lounge (brand) and Linkby (publisher)
We’re really proud to be a finalist in the PMAs ‘Best Experimental Campaign’ category alongside Lounge and Linkby.
Our combined entry demonstrates a network, brand and publisher taking on multiple challenges, taking calculated risks, and collaborating seamlessly to propel Lounge’s ambition to solidify itself as a modern British luxury fashion brand.
Thanks to Linkby’s unrivalled ability to help brands reach high-value audiences through a huge range of content placements, we were confident that our strategy would yield strong results for the client.
Targeting a premium, fashion-conscious audience via extensive coverage across Sheerluxe newsletters, listicles, TikTok posts, and more, we produced a powerful campaign that significantly outperformed expectations.
Best Team in Performance Marketing
Webgains – UK Client Services Team
Our UK Client Services Team is a deserved finalist at next month’s Performance Marketing Awards in the Best Team in Performance Marketing category.
Living and breathing the Webgains Service-First approach, this team thrives in a collaborative environment offering strategic excellence to our amazing clients day in, day out.
We’re excited to enjoy an evening together to reflect the team’s extensive list of achievements over the past 12 months at the PMAs ceremony in London next month.
Not long now! We’re excited to attend the ceremony, celebrate some great work and support plenty of our partners up for awards on the night. Want to join us there? Book your table or seat here.