As we step into spring, we’re excited to roll out the very first installment of our brand-new Product Updates. First up is the Spring Edition 2025, where we’ll share the latest features, improvements, and innovations on our platform with you.
As the Service-First network, we put our clients at the heart of everything we do. That’s why we’re dedicated to understanding your pain points and solving them by continually improving our platform. These updates are here to save you time, boost ROI, and make your job a whole lot easier.
Ready for the highlights? Watch the video below.
A Fresh New Look: Redesigned Advertiser Platform
For Advertisers
As part of our first Product Update of 2025, we have redesigned the Webgains Advertiser Platform with a fresh, modern interface. This update enhances usability, improves mobile functionality, and aligns the Advertiser and Publisher platforms for a more seamless user experience. The redesign lays the foundation for future innovations, ensuring an intuitive and efficient workspace as we continue rolling out new features throughout the year.
New Performance Reporting: Unlock powerful insights with advanced cross-filtering and BI Tool
For Advertisers
Tracking your campaigns just got a whole lot easier. Our new Performance Reporting Suite empowers you to make faster, more informed decisions by providing real-time, actionable insights. With faster data refresh rates, you’ll always work with the most up-to-date information, ensuring you can optimise campaigns and adapt quickly to changes.
What sets this suite apart is its advanced cross-filtering capabilities. Now, you have the ability to cross-filter many features of your program, giving you unprecedented visibility into the impact of actions on campaign performance.
It’s a powerful BI tool with cross-filtering capabilities, that sets a new benchmark in precision and scalability.
This is no longer just a report – it’s a powerful BI tool that sets a new benchmark in precision and scalability, allowing you to truly understand the impact of your publishers, products, commissions, channel type, and campaigns, to quickly identify what’s driving the best ROI – all within the Webgains platform.
User-friendly charts and graphs provide clear, at-a-glance insights, making it simple to identify trends and take immediate action. Dive deeper with transaction-level details to understand exactly what’s driving results—from specific campaigns and publishers to individual products.
Additionally, with powerful comparison reports and KPIs at your fingertips, you can track your performance across different dimensions and time periods. Flexible duration and granularity options allow you to adjust the timeframes for the personal detailed view of your program performance.
Ready to dive in?
The Reporting Suite is live on the Webgains platform—log in now to take it for a spin or head over to our Knowledge Hub, your new go-to resource for all platform features, for detailed information about the new Performance Reporting Suite and best practices.
Smart Commissions: Reward publishers your way with flexible, rules-based payouts
For Advertisers
Rewarding your best-performing publishers no longer needs to be a headache. Smart Commissions is our flexible commission-setting tool that allows you to customise how much you pay your publishers based on specific criteria. Whether you’re incentivising niche blogs or managing spend across publisher types or product categories, this tool gives you the flexibility to align rewards with results while saving you time.
Publisher Source for Optimising Subnetwork Traffic
While we’re continually enhancing Smart Commissions, our latest improvement is the addition of Publisher Source. Some publishers (e.g subnetworks) can provide traffic to an advertiser from many different sources such as content blogs. With this feature, you can set specific commission rates for traffic from those Publisher Sources, tailoring your approach to reward high-performing partners. This added flexibility helps you scale your best partnerships while keeping your commission structure focused on results.
Need more guidance?
Read our full guide in the Knowledge Hub or log in now to start tailoring your payouts and boosting your ROI today!
Publisher Management Overhaul: Streamline approvals, groups and publisher details in one place
For Advertisers
We’ve consolidated Pending Publishers and Publisher Review into a single Publisher Management page, making it easier than ever to manage your publisher relationships. Now, you can approve or reject applications in bulk, assign publishers to groups as they onboard, and view detailed publisher information—including descriptions, contact details, average monthly visits, and the number of joined programs—all in one place. This streamlined process lets you spend less time on admin and more time growing your programme.
Discover all benefits and practical insights in our Knowledge Hub or log in now to explore the new Publisher Management features today.
Multi-Currency Feature: Publishers get paid in their preferred currency
For Publishers
We’re excited to share a significant improvement to how publishers receive payments on Webgains—our Multi-Currency Feature. Publishers can now receive payments in their local currency without hidden fees, using official European Central Bank rates. Publishers simply select their currency in the Payments > Payment Set Up section of the Publisher Platform, where they’ll see a 0% service charge applied.
Log in now to set up your preferred currency with zero fees, or visit the Knowledge Hub for more details.
The Webgains Knowledge Hub: Your new go-to resource for platform updates, feature releases and more.
For Advertisers and Publishers
The Webgains Knowledge Hub is your central destination for mastering the platform and staying up-to-date with the latest enhancements. Packed with detailed guides, best practices, and actionable insights, it’s designed to help you set up tools, navigate features, and optimise your affiliate programs with ease.
But there’s more. Beyond platform updates, the Knowledge Hub offers a wealth of articles to enhance your affiliate marketing strategy. From expert tips on managing partnerships to strategies for program growth, it’s built to empower advertisers and publishers alike. Popular articles include an overview of the publisher landscape, an introduction to affiliate tracking and Webgains’ tracking methodology, a comprehensive guide for new advertisers launching their first affiliate program, and a glossary of affiliate marketing terms to clarify industry jargon.
For a full introduction, read our dedicated blog post, or head straight to the Hub to explore.
Wrapping Up our Spring Edition 2025
We hope these updates help you make the most of this spring season, laying the groundwork for a successful year ahead.
Stay tuned for our next release, the Summer Edition 2025, where we’ll introduce you to deeper insights into how your customers discover, engage and convert through new User Journey Reporting, a new Transaction Management tool, and much more.