The aggregation of marginal gains can make a significant difference wherever applied. Many sports teams, individuals and businesses, like us, have adopted this mindset to not only achieve their goals but go beyond what they thought was possible.

Webgains’ international publisher director, Ami Spencer, joined PerformanceIN for a webinar packed full of tips on maximising campaign success in 2018 with incremental gains.

Available now to rewatch, Ami compares campaign optimisation to the ‘marginal gains’ approach employed by professional athletes; a concept based on continuous improvement, small incremental gains and personal efficiency.

It also touches on positioning your marketing campaigns and optimising your client mix and marketing collateral. Expect to leave with a fresh perspective on tackling common affiliate topics.