Publisher & Partner Directory
With access to more than 250,000 publishers worldwide, discover the publisher types that can help you reach new audiences and drive results.
Publisher & Partner Types
Unlock every marketing channel and work with specialists in each who know how to reach new audiences for your brand and products
- Browser Extensions
- Buy Now Pay Later (BNPL)
- Card Linked Offer (CLO)
- Cashback
- Content
- Closed User Group
- CSS
- Influencer & Social
- Lead Generation
- Price Comparison
- Retargeting/Remarketing
- Subnetwork
- Technology
- Voucher Code
What are Browser Extension Publishers?
Browser Extension Publishers help advertisers engage shoppers at key moments in the online purchase journey. By surfacing offers, discounts, cashback opportunities, and product recommendations directly within the browser, they can influence purchasing decisions and drive incremental sales.
Examples of Browser Extension Partners on Webgains
What are Buy Now Pay Later (BNPL) Publishers?
Give brands access to key shopping communities through multiple touch points. They can increase impression share and sales by having brands included in product searches, through in-app content, sponsored placements on the app homepage, being included as a ‘Featured store’ and through Rewards.
Examples of BNPL Partners on Webgains
What are Card Linked Offer (CLO) Publishers?
Card Linked Offer Publishers help advertisers connect with consumers through their existing banking and loyalty apps. By delivering cashback and rewards directly to payment cards, CLO partners can increase visibility, influence purchase behaviour, and drive measurable in-store and online sales.
Examples of CLO Partners on Webgains
What are Cashback Publishers?
Cashback, reward and loyalty publishers help drive conversions by offering customers cashback, points or exclusive rewards when they make a purchase through their platform.
Example Cashback Partners on Webgains
Dive deeper into cashback publishers or get started working with this partner type today
What are Content Publishers?
Content publishers create valuable content for a specific audience through websites, blogs, forums and online publications. They typically promote brands and products that align with their readers’ interests, helping drive highly relevant traffic and conversions.
Example Content Partners on Webgains
Learn more about content publishers and see how they can help you reach engaged, relevant audiences.
What are Closed User Group Publishers?
Closed Group, Loyalty or Reward Platform Publishers target the audiences outside of the public domain and ensure that offers are only accessible to their members. The offers are often given in the form of cashback, vouchers or discounted gift cards.
Example Closed User Group Partners on Webgains
Dig into Closed User Groups and how they can get you closer to your target audience.
What are CSS Publishers?
CSS (Comparison Shopping Services) Publishers help advertisers increase visibility across Google Shopping. By participating in CSS programs, advertisers can improve shopping ad efficiency, increase product exposure, and attract high-intent consumers actively researching purchases.
Examples of CSS Partners on Webgains
What are Influencer & Social Publishers?
Influencer Publishers are often social media personalities on YouTube, Instagram, TikTok, Twitch, or small-scale bloggers, who create and publish content for their followers.
Examples of Influencer Partners on Webgains
Explore influencer publishers and see how authentic content can help drive awareness and conversions.
What are Lead Generation Publishers?
Lead Generation Publishers help advertisers connect with consumers who have expressed interest in a product or service. By capturing enquiries, registrations, quote requests, and other qualified leads, these partners support customer acquisition and help brands grow their prospect pipeline.
Examples of Lead Gen Partners on Webgains
What are Price Comparison Publishers?
Price Comparison Publishers enable shoppers to compare and filter the products from multiple advertisers based on price, reviews, delivery costs, models and other criteria.
Examples of Price Comparison Partners on Webgains
What are Retargeting/Remarketing Publishers?
Retargeting and Remarketing Publishers help advertisers reconnect with shoppers who have shown intent but not yet converted. Using personalised messaging, product reminders, and targeted offers, they encourage consumers to return and complete their purchase.
Examples of Retargeting/Remarketing Partners on Webgains
What are Subnetworks?
Subnetworks enable bloggers, as well as large publishing houses to easily monetise their content through technology that can automatically pull and insert affiliate links from various affiliate networks.
Examples of Subnetwork Partners on Webgains
What are Technology Publishers?
Technology publishers use on-site tools such as personalised recommendations, overlays, pop-ups, chat experiences and AI-powered shopping assistants to help shoppers find the right products and complete their purchases.
Examples of Technology Partners on Webgains
What are Voucher Code Publishers?
Voucher Code Publishers incentivise shoppers to purchase Advertisers’ products or services. This can be in the form of a certain percentage off the amount of their purchase, an additional gift, a promotional code or another sort of offer.
Examples of Voucher Code Partners on Webgains
Publishers we work with
A selection of publishers and partners available on Webgains, listed alphabetically
Atolls
Type: Voucher
Helps advertisers partner with trusted publishers across multiple channels, expanding reach and driving conversions through performance-based marketing.
Digidip
Type: Subnetwork
Reach consumers through premium content publishers and editorial sites, driving product discovery and influencing purchase decisions.
Future
Type: Content
Future helps advertisers reach specialist audiences through trusted media brands, influencing purchasing decisions with expert content.
Immediate Media
Type: Content
Immediate Media helps advertisers reach engaged audiences through trusted lifestyle and interest-based publications, driving awareness and sales.
Klarna
Type: BNPL
Connect with high-intent shoppers through the Klarna app, cashback, creator campaigns, product discovery, and flexible payment experiences.
Mumsnet
Type: Content
Influences purchasing decisions through trusted reviews, recommendations and discussions among parents.
Redu
Type: Closed Group
Connects brands with verified employee and membership audiences through exclusive, gated offers.
Reward Gateway
Type: Cashback
Helps employers reward staff with exclusive discounts, cashback and savings, enabling brands to reach engaged employee audiences.
Sovendus
Type: Technology
Connects helps advertisers drive customer acquisition, loyalty and incremental revenue through performance-based partnerships.
TopCashback
Type: Cashback
TopCashback helps advertisers acquire customers through cashback rewards, encouraging purchases while delivering measurable performance.
UNiDAYS
Type: Closed Group
UNiDAYS helps advertisers reach verified student audiences through exclusive discounts, increasing customer acquisition and brand loyalty.
Yieldkit
Type: Subnetwork
Yieldkit helps advertisers increase reach through content commerce partnerships, driving product discovery and performance at scale.
Blue Marketing
Type: Display
Global performance marketing and programmatic advertising partner specialising in retargeting, branding, and personalised display campaigns that drive incremental sales and conversions.
easyfundraising
Type: Cashback
easyfundraising helps advertisers connect with engaged shoppers by supporting charitable causes, driving sales while enhancing brand affinity.
Genie Shopping
Type: Comparison
Genie Shopping helps advertisers reach value-conscious consumers through cashback, voucher, and shopping comparison opportunities that drive conversions.
Incubeta
Type: CSS
Manages and optimises Google Shopping and CSS campaigns, helping brands gain additional visibility, traffic and sales from high-intent shoppers.
Linkby
Type: Content
Linkby helps advertisers secure placements within premium publisher content, increasing product discovery and brand visibility among relevant audiences.
Network
Type: Closed Group
Network helps advertisers reach new audiences through strategic publisher partnerships, driving incremental traffic and performance growth.
RetailMeNot
Type: Cashback / Voucher
Helps shoppers discover discount codes, cashback and promotions when actively researching purchases.
Savoo
Type: Voucher
Savoo helps advertisers attract deal-seeking consumers through voucher codes and promotional offers that encourage conversion.
Student Beans
Type: Closed Group
Student Beans helps advertisers engage verified student audiences through exclusive offers, driving acquisition and long-term loyalty.
Totum
Type: Closed Group
Reaches students, apprentices and young professionals through exclusive discounts, cashback, content, competitions and verified student audiences.
Upsellit
Type: Technology
Uses behavioural targeting, cart recovery and personalised messaging to reduce abandonment and increase conversions.
Zilch
Type: BNPL
Combines buy now, pay later functionality with rewards to encourage purchase completion and spend.
Blue Light Card
Type: Closed Group
Helps advertisers reach millions of key workers through exclusive offers, increasing brand awareness and driving high-intent sales.
Envolve
Type: Technology
Delivers AI-driven on-site experiences, personalised recommendations and conversion tools that increase sales.
Gocertify
Type: Closed Group
Gocertify helps advertisers engage verified audiences including students, healthcare workers, and key workers through exclusive promotional offers.
Intent.ly
Type: Technology
Optimises shopper journeys with personalised onsite messaging, email remarketing, rewards, and conversion-focused engagement tools.
Lyst
Type: Comparison
Lyst helps advertisers showcase products to fashion-focused consumers, driving consideration and sales through personalised product discovery.
Quidco
Type: Cashback
Quidco helps advertisers drive conversions through cashback incentives, connecting with consumers who are ready to make a purchase.
RevLifter
Type: Technology
Delivers targeted, behaviour-based offers that help brands convert more shoppers and improve basket value.
Shoparize
Type: Comparison
Shoparize helps advertisers increase product visibility through comparison shopping opportunities, driving qualified traffic and sales.
Stylink
Type: Influencer & Social
Connects brands with fashion, beauty and lifestyle creators who inspire purchases through social content.
TRIBE
Type: Influencer & Social
TRIBE helps advertisers collaborate with creators to produce authentic content that drives engagement, awareness, and conversions.
VoucherCodes
Type: Voucher
VoucherCodes helps advertisers drive sales through promotional offers and discounts that encourage shoppers to convert.
Bravo Savings Network
Type: Cashback / Voucher
Drives incremental sales through cashback, rewards and loyalty programmes across multiple markets.
Flexoffers
Type: Subnetwork
Yieldkit helps advertisers increase reach through content commerce partnerships, driving product discovery and performance at scale.
HotUKDeals
Type: Voucher
Generates high-intent traffic through a community that discovers, shares and validates great deals.
Kelkoo
Type: Comparison & CSS
Kelkoo helps advertisers increase visibility across comparison shopping platforms, connecting products with consumers actively researching purchases.
Metapic
Type: Influencer & Social
Metapic helps advertisers collaborate with creators and influencers to increase product exposure, engagement, and sales across social channels.
Redbrain
Type: Comparison
Redbrain helps advertisers increase sales through intelligent product placements, connecting shoppers with products at key decision-making moments.
Revolut
Type: Closed Group / Card Linked Offers
Reaches millions of banking app users with personalised merchant offers, rewards and cashback opportunities.
ShopForward
ShopForward helps advertisers connect with purpose-driven shoppers by linking purchases to charitable giving and social causes.
Skimlinks
Type: Content
Skimlinks helps advertisers reach consumers through a network of editorial publishers, driving product discovery and revenue growth.
TBP
TBP helps advertisers connect with targeted audiences through performance-driven publisher partnerships that drive traffic and conversions.
Tyviso
Type: Technology
Drives conversion, loyalty and retention through partner-funded rewards, gifting campaigns, and brand-to-brand partnerships.
There’s more to Webgains. A lot more.
Explore some of the most popular and impactful growth-driving publisher types on our affiliate network
Closed User
Students. Teachers. Healthcare workers. Emergency services. Reach verified audiences through trusted publisher partners like Blue Light Card. Learn more.
Cashback
Reach consumers actively looking to purchase through trusted cashback partners like TopCashback and Quidco. Learn more.
CSS
Get your products across shopping search results and comparison-led placements, helping your brand appear at the right point in the buying journey. Learn more.
Influencer
Connect with followers through trusted creators who already have active, relevant audiences aligned with your brand. Learn more.
Content
Reach engaged audiences through trusted content publishers, blogs and editorial partners like Linkby, Skimlinks & many more. Learn more.
Comparison
Connect with consumers who are actively comparing products, prices and providers before they buy. Learn more.
BNPL
Put your brand in front of shoppers browsing within Buy Now Pay Later apps and shopping platforms, helping drive awareness, consideration and sales before checkout. Learn more.
Technology
Improve tracking, attribution and performance through trusted technology and conversion optimisation partners. Learn more.
Lead Generation
Reach new audiences through targeted forms, surveys and sign-up journeys that turn interest into measurable opportunities for your business. Learn more.
Card Linked Offers
Connect with shoppers through their bank cards and payment apps, putting your brand in front of relevant audiences as part of their normal purchasing journey. Learn more.
Retargeting / Remarketing
Deliver relevant messages and offers based on previous browsing behaviour. Re-engage shoppers who have viewed products or abandoned their basket with timely reminders and compelling offers. Learn more.
Browser Extension
Help shoppers find and apply the best available offer at the point of purchase, reducing hesitation and encouraging more completed orders. Learn more.
Voucher
Use timely promotions and exclusive codes to encourage new shoppers purchase. Motivate shoppers to spend more through tactical offers, minimum spend thresholds and other incentives. Learn more.
Subnetwork
Access a wider network of content sites, niche publishers and traffic sources that may not be available through direct partnerships alone. Learn more.
Want to see more Webgains publisher examples?
Browse all Publisher types and examples of top partners you can work with on Webgains.
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