Affiliate marketing can support entertainment and leisure businesses including ticketing platforms, live experiences, gaming brands, attractions, books and media retailers, hospitality providers and activity venues. The right approach will depend on what you sell, your audience and the actions you want customers to take.

Entertainment brands partner with publishers, creators and other affiliates that introduce their experiences, products or services to relevant audiences. Partners can then earn commission when they generate an agreed result, such as a purchase, booking or sign-up. Performance-based actions such as sales and sign-ups are established affiliate models within entertainment.

Build awareness through entertainment websites and creators, incentivise bookings through cashback and voucher partners, offer payment flexibility through BNPL, and reach targeted audiences through closed user groups.

Yes. Affiliate partnerships can put events and experiences in front of audiences already looking for entertainment, activities or things to do. The wider entertainment affiliate market includes dedicated event-ticket programmes alongside gaming, streaming and other entertainment categories.

Depending on the business model, performance can be assessed against outcomes such as purchases, bookings, sign-ups, new customer acquisition and revenue. Affiliate tracking links provide a way of attributing qualifying actions back to individual partners.