Affiliate partnerships can introduce your products to consumers through food publishers, recipe content, creators, shopping platforms and promotional partners. This gives your brand additional routes to reach potential customers beyond your own marketing channels.

Affiliate marketing can support DTC growth by increasing product discovery and directing relevant audiences to your ecommerce site. Different partner types can support different objectives, from introducing first-time customers to promoting priority products and encouraging repeat orders.

Food and recipe publishers can introduce products within useful or inspirational content, while creators can demonstrate products to established audiences. Shopping platforms support discovery, and cashback, loyalty and voucher partners can provide additional purchase incentives.

Yes. New products can gain exposure through publisher features, recipes, product round-ups, creator content and targeted promotional campaigns, helping your launch reach audiences outside your existing customer base.

Yes. Brands selling coffee, meal boxes, snacks, drinks and other subscription products can use affiliate partnerships to introduce their proposition to new audiences and reward partners for generating qualifying customers.