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Automotive Affiliate Marketing

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Advertisers
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Publishers
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Sales in 150+ countries
Reach High-Intent Motorists
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Turn Research Into Revenue
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Build Brand Visibility
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Promote Priority Products
Capture Ownership Demand
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Drive Measurable Growth
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Automotive Publishers & Content Sites
Feature your brand across product reviews, maintenance advice, vehicle guides and specialist automotive content that helps motorists make informed choices. Learn more.
Automotive Influencers & Creators
Work with creators who demonstrate products, review vehicles and share practical motoring content with established enthusiast and consumer audiences. Learn more.
Cashback & Loyalty Partners
Give customers another reason to choose your brand through cashback and rewards, particularly for higher-value products and planned purchases. Learn more.
Voucher & Deal Partners
Capture shoppers searching for offers on parts, accessories and motoring services, helping convert existing demand during competitive buying periods. Learn more.
Comparison & Lead Generation Partners
Reach consumers actively comparing vehicles, insurance, leasing, rentals and automotive services, and convert their interest into qualified leads or sales. Learn more.
Closed User Groups
Reach employees, members and other defined audiences through private communities with exclusive automotive products, services and offers. Learn more.
New Year Vehicle Searches
Reach consumers researching replacements, upgrades, leasing options and new ways to manage motoring costs.
Spring Maintenance
Promote tyres, cleaning products, replacement parts and servicing as motorists prepare their vehicles for increased spring travel.
Easter Travel
Reach drivers planning longer journeys with breakdown cover, vehicle checks, travel accessories and family motoring essentials.
Summer Road Trips
Promote roof boxes, in-car technology, air conditioning services, tyres and other products suited to holiday travel.
New Vehicle Registrations
Build activity around key registration periods when consumers may be researching vehicles, finance and insurance.
Autumn Vehicle Preparation
Increase visibility for lighting, batteries, tyres, maintenance products and services ahead of more challenging driving conditions.
Black Friday & Cyber Monday
Amplify competitive offers on parts, accessories, technology and automotive services through promotional partners.
Winter Motoring
Promote winter tyres, batteries, breakdown cover, antifreeze and safety essentials when weather-related demand increases.

Motorists do not all research or purchase in the same way. Affiliate performance can reveal which products, services and partner types attract valuable customers and influence key decisions.

Use these insights to improve campaigns, strengthen productive partnerships and focus investment on the activity generating the strongest commercial results.

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Challenge
The automotive brand already had strong website traffic but wanted to generate more revenue and sales from existing visitors without increasing marketing spend.
Strategy
On-site technology was used to re-engage shoppers who showed purchase intent but didn’t convert, including cart abandonment campaigns, A/B testing and targeted incentives.
Results
The activity delivered significant commercial growth, increasing revenue by 206% and sales by 229%. The brand’s direct conversion rate also increased by 28% to 11.5%.
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GARDEN BRAND TESTIMONIAL

Affiliate partnerships can connect your brand with consumers already researching vehicles, leasing, insurance or other automotive services. Comparison sites, specialist publishers and lead-generation partners can direct relevant prospects towards an enquiry or application.

Automotive publishers, creators and shopping partners can introduce products while customers are researching compatibility, performance and price. Cashback, loyalty and voucher partners can then provide an additional incentive when customers are ready to purchase.

The right mix depends on your commercial model. Content publishers and creators can influence product research, comparison and lead-generation partners can capture high-intent demand, and cashback or voucher platforms can help convert customers closer to purchase.

Yes. Reviews, installation content, buying guides and vehicle-specific recommendations can help motorists understand which products meet their needs. Accurate compatibility and product-feed information is especially important when the correct choice depends on vehicle make or model.

Affiliate campaigns can promote services such as leasing, rentals, servicing, repairs, breakdown cover and other motoring products. Partners can be rewarded for agreed outcomes including qualified enquiries, bookings or completed purchases.

Measurement can be aligned with the business model, including qualified leads, bookings, sales, revenue, new customers and return on investment. Tracking performance by partner also shows which relationships contribute the greatest commercial value.