LEAD GENERATION PUBLISHERS

Generate high-quality leads at scale

Reach consumers actively researching products and services through lead generation partners that capture intent, qualify prospects and deliver valuable acquisition opportunities.

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Capture New Leads

Connect with consumers who have actively expressed interest in your products or services, giving your sales team stronger prospects to follow up.

Grow Your Pipeline

Reach new audiences through targeted forms, surveys and sign-up journeys that turn interest into measurable opportunities for your business.

Pay for Real Results

Focus spend on completed leads rather than impressions or clicks, helping you control acquisition costs and measure campaign performance more clearly.

How Webgains helps you partner with Lead Generation publishers

Discover how brands recruit, activate and reward Lead Generation partners through the Webgains affiliate network

Join Webgains

Sign up to Webgains as an advertiser to start your new affiliate program.

Connect Partners

Add partners such as Klarna and Zilch to your program and agree on your commercial terms.

Capture Interest

Your brand is promoted across lead generation partners, comparison sites and specialist acquisition platforms.

Generate Qualified Leads

Interested consumers submit their details to learn more about your products or services.

Acquire New Customers

Your team follows up with qualified prospects, helping you turn enquiries into customers and revenue.

Reward Your Partners

You only pay commission on approved leads generated by your lead generation partners.

Lead Generation Partners on Webgains

Choose from over 250,000 partners on Webgains including top Lead Generation publishers

What would you like to do next?

Learn more about the different publisher types available on Webgains, or get your affiliate program started today

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LEAD GENERATION PARTNER FAQS

How do Lead Generation publishers work?

Lead Generation publishers attract and engage consumers through websites, comparison tools, content, email marketing, and targeted campaigns. Interested consumers then submit their details, allowing advertisers to follow up with qualified prospects.

What are the benefits of working with Lead Generation publishers?

Lead Generation publishers help advertisers reach consumers who have already expressed interest in a product or service, improving lead quality and supporting more efficient customer acquisition.

Which industries are best suited to Lead Generation publishers?

Lead Generation publishers are particularly effective for sectors such as finance, insurance, telecommunications, utilities, education, and home services, where consumers typically research and compare options before making a decision.

There’s more to Webgains. A lot more.

Explore some of the most popular and impactful growth-driving publisher types on our affiliate network

Closed User

Students. Teachers. Healthcare workers. Emergency services. Reach verified audiences through trusted publisher partners like Blue Light Card. Learn more.

Cashback

Reach consumers actively looking to purchase through trusted cashback partners like TopCashback and Quidco. Learn more.

CSS

Get your products across shopping search results and comparison-led placements, helping your brand appear at the right point in the buying journey. Learn more.

Subnetwork

Access a wider network of content sites, niche publishers and traffic sources that may not be available through direct partnerships alone. Learn more.

Influencer

Connect with followers through trusted creators who already have active, relevant audiences aligned with your brand. Learn more.

Content

Reach engaged audiences through trusted content publishers, blogs and editorial partners like Linkby, Skimlinks & many more. Learn more.

Comparison

Connect with consumers who are actively comparing products, prices and providers before they buy. Learn more.

BNPL

Put your brand in front of shoppers browsing within Buy Now Pay Later apps and shopping platforms, helping drive awareness, consideration and sales before checkout. Learn more.

Technology

Improve tracking, attribution and performance through trusted technology and conversion optimisation partners. Learn more.

Voucher

Use timely promotions and exclusive codes to encourage new shoppers purchase. Motivate shoppers to spend more through tactical offers, minimum spend thresholds and other incentives. Learn more.

Lead Generatiion

Reach new audiences through targeted forms, surveys and sign-up journeys that turn interest into measurable opportunities for your business. Learn more.

Card Linked Offer

Connect with shoppers through their bank cards and payment apps, putting your brand in front of relevant audiences as part of their normal purchasing journey. Learn more.

Retargeting / Remarketing

Deliver relevant messages and offers based on previous browsing behaviour. Re-engage shoppers who have viewed products or abandoned their basket with timely reminders and compelling offers. Learn more.

Browser Extension

Help shoppers find and apply the best available offer at the point of purchase, reducing hesitation and encouraging more completed orders. Learn more.

Want to see more Webgains publisher examples?

Browse all Publisher types and examples of top partners you can work with on Webgains.

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