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Advertisers
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Publishers
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Sales in 150+ countries
Reach Ready-To-Travellers
A plane getting ready for its next flight
Turn Research Into Bookings
A lady checks into a hotel
hot air balloons in flight
Reach New Customers
lady happy to be on holiday
Promote Priority Destinations
Capture Peak Travel Demand
Pool at a luxury hotel
Grow Direct Revenue
Family with two young girls on holiday
Travel Publishers & Content Sites
Feature your brand across destination guides, travel inspiration, hotel recommendations and other editorial content that travellers consult while planning their trips. Learn more.
Travel Influencers & Creators
Work with creators who can showcase destinations, stays and experiences through engaging travel content and first-hand recommendations. Learn more.
Cashback & Loyalty Partners
Give travellers an additional reason to book through rewards and cashback, helping your brand compete when customers are weighing up different options. Learn more.
Voucher & Deal Partners
Use carefully targeted promotions to convert value-conscious shoppers, support customer acquisition at every point of the funnel and amplify key seasonal or product campaigns. Learn more.
Comparison & Booking Partners
Reach travellers actively comparing accommodation, destinations and travel options, putting your offering in front of audiences much closer to booking. Learn more.
Closed User Groups
Reach defined audiences through employee benefits and membership communities with exclusive hotel, holiday and travel offers. Learn more.
January Holiday Planning
Reach consumers researching their main holidays for the year and looking for early booking offers, hotels and destinations.
Valentine’s & Romantic Breaks
Promote hotel stays, weekend escapes, city breaks and travel experiences to couples planning time away.
Easter Travel
Capture demand for family holidays, short breaks, accommodation and experiences around the Easter school holidays.
May Bank Holidays
Target travellers planning long weekends, city breaks, UK stays and shorter European trips.
Summer Holidays
Maximise visibility during a major travel period with campaigns promoting hotels, flights, packages, attractions and destination experiences.
September & Autumn Escapes
Reach travellers looking beyond peak summer for city breaks, late-season holidays and quieter getaways.
Black Friday & Travel Deals
Use content, cashback and deal partners to amplify time-sensitive offers and reach travellers looking for their next trip at a competitive price.
Christmas & Winter Travel
Promote festive breaks, winter sun, ski holidays, hotel stays and travel experiences during the Christmas and New Year period.

Not every traveller researches or books in the same way. Affiliate performance can reveal which destinations, offers and partner types are generating valuable customers and where new opportunities are emerging.

Use those insights to refine campaigns, strengthen successful partnerships and understand where additional affiliate investment can generate greater booking and revenue growth.

lady throws a dart

village hotels logo
Challenge
Village Hotels wanted to generate incremental affiliate revenue while maintaining cost efficiency in a competitive, price-sensitive hotel market.
Strategy
Webgains focused activity on publishers already generating high-value bookings, increased the use of loyalty partners and continued recruiting new publisher opportunities.
Results
The program delivered 31% YoY revenue growth, while ROI increased from 11.4:1 to 12.8:1. Loyalty partner participation also grew by 85% YoY.
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TRAVEL BRAND TESTIMONIAL

Affiliate partnerships can put hotels in front of travellers during destination research, comparison and trip planning. Travel publishers, creators and promotional partners can then direct relevant audiences towards your website to complete their booking.

Affiliate marketing gives hotels another route to reach travellers through publishers, creators, comparison platforms and other partners. Activity can be directed towards the hotel’s own website, creating additional opportunities to generate direct online bookings.

Travel content publishers can influence early research and destination choice, while creators provide inspiration and recommendations. Comparison, cashback and voucher partners can reach travellers further into the booking journey when price, availability and value become more important.

Yes. Affiliate campaigns can focus exposure around priority properties, destinations, routes or travel periods, helping brands direct additional attention towards areas where they want to generate bookings.

Affiliate partners give travel brands access to existing audiences who may not already know or search directly for the brand. Destination content, recommendations, creator partnerships and targeted promotions can introduce the offering while consumers are actively planning travel.